Posts

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What’s the difference between a logo, corporate identity and brand?

People often confuse the process of creating a logo, with creating a brand. Clients often ask York Graphic Designers to help create them a brand, and while in most cases we realise it is just a logo they require, it is one of those annoying little inaccuracies. There have been thousands of in-depth articles written about the subject, but here is our brief explanation.

What is a logo?

A logo is visual representation of a business. Generally featuring the company name, and sometimes other graphical elements and emblems. A logo when designed correctly should be instantly recognisable and trigger a positive reaction from the viewer.

famous logos

Companies such as Nike and Shell have managed to create logos that are instantly recognisable without featuring the company name.
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Graphic design and print jargon buster

man looking confused about graphic design terminology

People within the Graphic Design/Web Design industry like to use complex terminology, acronyms and ‘buzz words’. This may be something to do with creativity, but is confusing nonetheless. At York Graphic Designers we don’t like to confuse our clients, always prefering to use laymans terms and plain English. Unfortunately a lot of this jargon and terminology is now the industry standard and its use unavoidable, which is why we have produced this handy guide.
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Website design and internet jargon buster

woman looking confused about graphic design terminology

People within the Graphic Design/Web Design industry like to use complex terminology, acronyms and ‘buzz words’. This may be something to do with creativity, but is confusing nonetheless. Below is a handy guide we have created explaining the meanings of the most commonly used terms and acronyms.
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Things to consider when having a website designed

man looking confused by website design project

First things first

So you are thinking of having a website created? If your not familiar with the workings of the internet this can seem a daunting task which throws up many questions. We have created this guide to answer many of the most commonly asked questions in order to make your project run as smoothly as possible.
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Why your business needs an online presence

a laptop displaying the Google Search home page

Having a website is must for any business, regardless of size or industry sector. With over 64% of households in Britain online (16.5 million), marketing your products or services via the internet is no longer a luxury.
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