We can make your website work for you with our effective Search Engine Optimisation (SEO) solutions!
Search engine optimisation that generates traffic
What is Search Engine Optimisation?
Search Engine Optimisation, or SEO, is the term given to the process of improving a websites visibility organically on search engines such as Google, Yahoo and Bing.
Is Search Engine Optimisation important?
The short answer is YES. By optimising your site correctly for relevant keywords and search terms, search engines will display your website higher up the search engine result pages (SERPs), which will ultimately drive more traffic to your site and generate you more business. A well optimised website is just as important, if not more so, than a visually appealing, user-friendly website. With UK internet users making 2.3 billion visits to search engines in January 2012, if your company does not rank highly for relevant search terms you are loosing out on a huge amount of potential business.
Organic V Pay Per Click(PPC) Search Engine Optimisation
Improving a websites visibility on search engines can be achieved by optimising the website organically or setting up a Pay-Per Click advertising campaign.
Organic search engine optimisation is the term for the technique used to optimise a websites content correctly, which in turn will give the site more prominence on the search engine results pages (SERPs) when a user enters specific keywords or phrases as their search criteria. There are many different factors that need to be implemented when trying to get a website to rank well organically such as, well written informative copy, keyword optimisation, meta data, image optimisation and link building to name but a few. The results for organic search engine optimisation are not always immediate however, and with the constant development of the algorithms used by search engines it can take several weeks for these changes to take effect. Organic search engine optimisation is implemented on all websites designed by York Graphic Designers to ensure that finding your company online is not like trying to find a needle in a haystack.
If you are a business trying to compete nationally or internationally, organic search engine optimisation alone may not be enough. Blue chip companies have huge marketing budgets and spend £££’s every month to ensure their businesses have a strong presence online. In this situation Pay-Per Click advertising may be the only solution that enables you to compete effectively online. The advantage of Pay-Per Click advertising is that you can immediately reach the top spot on a search engine if you are prepared to pay for it. Unfortunately the cost of ranking highly on a search engine via Pay-Per Click advertising for popular keywords and search terms can be very expensive, and is only a short term solution.