York Graphic Designers News – recently completed projects and random musings from the York Graphic Designers team.
We were recently contacted by a local company who wanted a quote for a logo design. Having worked in this industry for 15 years I pride myself on being able to distinguish potential clients from potential time wasters, and this enquiry flagged up as the later. Read more..
People often confuse the process of creating a logo, with creating a brand. Clients often ask York Graphic Designers to help create them a brand, and while in most cases we realise it is just a logo they require, it is one of those annoying little inaccuracies. There have been thousands of in-depth articles written about the subject, but here is our brief explanation.
What is a logo?
A logo is visual representation of a business. Generally featuring the company name, and sometimes other graphical elements and emblems. A logo when designed correctly should be instantly recognisable and trigger a positive reaction from the viewer.
Companies such as Nike and Shell have managed to create logos that are instantly recognisable without featuring the company name.
When it come’s to food, “the hotter the better” we say. We put our green fingers to the test this year by growing a variety of chillies. With so many different types of chilli to choose from, we got a bit carried away and ended up growing several varieties which included Apache, Mohawk and the hottest of the lot, Naga Bhut Jolokia. Read more..
A companies logo is a visual representation of their business which means portraying the right look is essential in order to be taken seriously in today’s competitive market place. Large companies spend huge amounts of money on their corporate identities and branding to make sure their ethos is communicated effectively to consumers. With business practises and decisions under more scrutiny than ever before and news of scandals going round the world in next to no time thanks to the internet and social media, a companies logo is often parodied or manipulated by creative individuals to represent a story, event or scandal that may have broke about the company.
Design 42 Consultancy contacted YGD as they wanted to give their corporate identity a bit of a refresh. “I have been on your website and love the logos you have done and would like you to work your magic on my branding” said Pete when he first called. We love a bit of positive feedback.