York Graphic Designers News – recently completed projects and random musings from the York Graphic Designers team.
We were recently contacted by a local company who wanted a quote for a logo design. Having worked in this industry for 15 years I pride myself on being able to distinguish potential clients from potential time wasters, and this enquiry flagged up as the later. Read more..
People often confuse the process of creating a logo, with creating a brand. Clients often ask York Graphic Designers to help create them a brand, and while in most cases we realise it is just a logo they require, it is one of those annoying little inaccuracies. There have been thousands of in-depth articles written about the subject, but here is our brief explanation.
What is a logo?
A logo is visual representation of a business. Generally featuring the company name, and sometimes other graphical elements and emblems. A logo when designed correctly should be instantly recognisable and trigger a positive reaction from the viewer.
Companies such as Nike and Shell have managed to create logos that are instantly recognisable without featuring the company name.
We have just completed a new website for local York Thai Restaurant, Khao San Road. Khao San Road are often credited as offering the most authentic Thai dining experience outside of Thailand, and so we were happy to be involved in helping them spread the word online. The restaurant is named after the most famous street in Bangkok, a vibrant street with several bars where backpackers meet to discuss their travels.