York Graphic Designers News – recently completed projects and random musings from the York Graphic Designers team.
We have just finished a logo design project for York based children’s clothing suppliers, Tarka Clothing. Tarka specialise in selling Scandinavian Children’s clothing and wanted a clean, modern logo that reflected the simple and elegant style of Scandinavian design.
To make the company stand out we were tasked with creating a simple yet striking illustration of an otter. The logo was to be used across various forms of media and so needed to be instantly recognisable. We produced several initial ideas (above) which helped us to hone in on the exact look that Tarka Clothing wanted. After a bit of research we decided upon the classic sans serif typeface Franklin Gothic.
Once the design had been approved we reproduced the logo in several colours to be used on their website to differentiate the different sections.