York Graphic Designers News – recently completed projects and random musings from the York Graphic Designers team.

What’s the difference between a logo, corporate identity and brand?

People often confuse the process of creating a logo, with creating a brand. Clients often ask York Graphic Designers to help create them a brand, and while in most cases we realise it is just a logo they require, it is one of those annoying little inaccuracies. There have been thousands of in-depth articles written about the subject, but here is our brief explanation.

What is a logo?

A logo is visual representation of a business. Generally featuring the company name, and sometimes other graphical elements and emblems. A logo when designed correctly should be instantly recognisable and trigger a positive reaction from the viewer.

famous logos

Companies such as Nike and Shell have managed to create logos that are instantly recognisable without featuring the company name.
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Canadian Astronaut Chris Hadfield Tweets from space

International Space Station

(Credit: Chris Hadfield/NASA)
While searching through the Twitter recommendations the other day we found an absolute gem. Canadian Astronaut Chris Hadfield has become an overnight sensation on the social media network by tweeting updates and stunning photographs from his latest mission aboard the International Space Station. Armed with a top end camera and eloquent turn of phrase, Hadfield has amassed nearly 500,000 followers on Twitter since he was propelled into space aboard a Soyuz rocket on December 19th, 2012.
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York’s Clifford’s Tower featured as background on Bing UK

Cliffords_tower_bingUK

York’s Clifford’s Tower is today featured as the background image for Microsoft’s search engine Bing UK. UK computer users who visit the second most post popular search engine will be greeted by a beautiful photograph of the 945 year old Norman castle basking in sunshine and surrounded by daffodils. The image has been chosen to commemorate the anniversary of the unmasking of the infamous Dick Turpin at the Tower on February 23, 1739. The page also contains links to information about the construction of Clifford’s Tower in 1068 and the life and death of highwayman Richard ‘Dick’ Turpin.

Memories of York takes Facebook by storm

memories of york

Ever wondered what York looked like in the late 19th century? Ever had a question about what happened to a particular building or shop? If so wonder no more. A Facebook page called Memories of York has been created which gives followers a glimpse of our beautiful city from years gone by. Created by Tom Holland and Barry Smith, the page allows followers the ability to share pictures, stories and memories of York. Read more..

Come on Bradley Wiggins!

It’s that time of year again where we get to witness the most gruelling sporting event of the year, Le Tour de France. At YGD HQ we love the cycling spectacle and watch in amazement year after year as the beautiful French scenery whizzes by at speeds of up to 70 mph. Read more..