York Graphic Designers News – recently completed projects and random musings from the York Graphic Designers team.
When it come’s to food, “the hotter the better” we say. We put our green fingers to the test this year by growing a variety of chillies. With so many different types of chilli to choose from, we got a bit carried away and ended up growing several varieties which included Apache, Mohawk and the hottest of the lot, Naga Bhut Jolokia. Read more..
A companies logo is a visual representation of their business which means portraying the right look is essential in order to be taken seriously in today’s competitive market place. Large companies spend huge amounts of money on their corporate identities and branding to make sure their ethos is communicated effectively to consumers. With business practises and decisions under more scrutiny than ever before and news of scandals going round the world in next to no time thanks to the internet and social media, a companies logo is often parodied or manipulated by creative individuals to represent a story, event or scandal that may have broke about the company.
What makes a good logo is a topic hotly discussed amongst designers. One aspect that all designers do agree on however, is that the logo must clearly represent the business it is trying to promote. This is often achieved through visual metaphors and symbols. The examples below show how this process can go horribly wrong.
Logorama, an animated short film by French design and animation studio H5(Hervé de Crécy, Ludovic Houpain and Francois Alaux) has scooped another major gong, this time winning the Oscar for ‘best animated short film’.